Enquiries and funded loans, trailing 12 weeks
table
Funnel by product, trailing 12 weeks
Stage entries in the window. Shade order: enquiry → application → offer → funded.
Marketing spend per funded loan, by week
Ad platforms and invoices only; referral commission is shown in the attribution table.
Which channel produced the funded loans
attribution (selected model)Salesforce “Lead Source” as typed
AI triage · shadow mode gate